Party Rocking in Detroit

The following is a comparison-contrast of two commercials: a Chrysler commercial and a Kia commercial. In the Chrysler commercial, they use Eminem and this popular music to help promote the car. Eminem is from Detroit, and Chrysler is manufactured in Detroit; so, he was the perfect candidate for the job. At the end of the commercial, Eminem is driving out of the city with his car and label showing.
There are many dark images in the Chrysler commercial. As the commercial goes on, it shows images of Detroit and where the car was originally made. I think this is what makes this commercial so unique. It has some profound locations in the commercial.

In the Kia commercial, they use cute chipmunks to draw attention. Also like the Chrysler commercial, they have a popular song in their commercial, Party Rockin'. They take something popular, like that song, and put it with their product to get people to want their product more. Also, like the Chrysler commercial, at the end of the Kia commercial, the Kia car is driving away from the camera with their label showing.
The chipmunks show bright colors to enlighten the commercial. So unlike the Chrysler commercials, which is dark, this one is bright. It doesn't give a lot of detail about the car as much as the entertainment.